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OFFRE 01

Branding & Identity of brand.

An identity is not drawn, it is built. We align your positioning, your expression, and your materials so your brand is read at its true value.

IN SHORT

A brand worthy of what you are worth.

Branding is what transforms your business into a brand. Everything that makes people recognize you, believe you, and choose you over others. Your positioning, your visual universe, and your words, brought together into a coherent system that inspires trust before your first meeting, and lets you sell at higher prices, faster.

Whether you sell a product or a service, the principle is the same. This is for you if your image no longer reflects your actual level, if you are launching your business and want to start strong, or if you are losing sales to competitors who are less skilled but better presented. We build your brand in four phases, from positioning to deployment, and you leave with everything, ready to use.

DELIVERABLES SUMMARY

Everything that is included, in one table.

  1. CATÉGORIE 01

    Brand Strategy

    The foundations that determine everything else.

    4 LIVRABLES · 2 SUR DEMANDE

  2. 01

    Brand Platform

    Your purpose, vision, values, and promise, set down in black and white. The reference document that guides every decision and saves your entire team time.

    INCLUS
  3. 02

    Naming and Tagline

    A name and tagline that ring true, stick in the mind, and travel anywhere. Meaning, sound, linguistic review, and availability check included.

    SUR DEMANDE
  4. 03

    Brand Architecture

    Multiple offers or product lines to manage. We establish the hierarchy between parent brand and sub-brands so your customers find their way in seconds.

    SUR DEMANDE
  5. 04

    Competitive Landscape Study

    The exact map of your market. We identify the codes everyone copies so we can position you where no one expects you.

    INCLUS
  6. CATÉGORIE 02

    Visual Identity

    Everything that makes your brand recognizable at first glance.

    5 LIVRABLES

  7. 05

    Logotype and Graphic System

    Your logo and all its variations. A system that stays impeccable on a phone screen and on a ten-meter façade alike.

    INCLUS
  8. 06

    Color Palette

    Your signature colors and their precise usage, with print, web, and screen equivalents. Your brand stays consistent everywhere.

    INCLUS
  9. 07

    Typography System

    Your brand's typefaces and their complete hierarchy. From main headlines to legal disclaimers, everything is defined.

    INCLUS
  10. 08

    Iconography and Pictograms

    An icon family in your own image, delivered and documented so you can extend it yourself.

    INCLUS
  11. 09

    Photo and Motion Direction

    The visual codes for your photography and animations. Your content is recognizable at a glance, even without the logo.

    INCLUS
  12. CATÉGORIE 03

    Expression and Deployment

    What keeps the brand alive once it has been delivered.

    5 LIVRABLES · 1 SUR DEMANDE

  13. 10

    Storytelling and Editorial Tone

    Your brand voice, defined with concrete examples. The same energy across a post, an email, or a sales page.

    INCLUS
  14. 11

    Key Messages and Sales Pitch

    Your arguments structured by audience and a pitch that convinces in thirty seconds. Your sales team stops improvising.

    INCLUS
  15. 12

    Corporate Templates

    Your presentations, documents, and stationery as ready-to-use templates. A consistent brand without having to think about it.

    INCLUS
  16. 13

    Usage Guidelines

    Your brand guidelines in PDF and web format. Your entire team and your vendors know how to use them, and you stay in control.

    INCLUS
  17. 14

    Ongoing Brand Direction

    Monthly support after delivery to keep the brand sharp across every new touchpoint.

    SUR DEMANDE

WHY IT MATTERS

A brand that changes everything.

A clear brand is measurable in revenue. It lets you charge higher prices without having to justify them, close deals faster because trust is already established, and attract the right clients as well as the right talent.

Every touchpoint speaks with one voice, so every euro invested in communication delivers a greater return. While your competitors fight on price, a strong brand removes you from the comparison entirely.

BY THE NUMBERS

What a strong brand structures.

01· BRANDS SUPPORTED
0+

Identities built since 2019, in France and internationally.

02· IN BRAND IDENTITY
0ans

Art direction and identity work for local brands and international references alike.

03· APPROVED ON FIRST REVIEW
0%

You sign off on your brand at the first presentation, with no back-and-forth.

A strong brand isn't a deliverable, it's an asset that endures. Each figure tells a promise kept over time.

TRUSTED BY

Ready to move forward?

Let’s talk about your project now.

A free 30 minute call. No strings attached. Concrete recommendations to take away.

Describe your project. IRIS guides you in 2 minutes.